On November 18, 2014, the voting stage commenced with the hashtag #SMAA2014 garnering over 92.91 million cumulative impressions on Twitter in about three months. The rigorous voting process and evaluation by the SMAA Virtual Council and Jury were based on five criteria: Influence, Originality, Creativity, Scalability and Impact. The nominees’ votes accounted for fifty per cent (50%) of the cumulative scores and Jury scores accounted for another fifty per cent (50%).
Afrinolly has been nominated for the App of the Year in the Indigenous (Local Campaigns and Brands) category of the maiden edition of the Social Media Awards Africa. Other nominees are ICOW (Kenya) and MPesa (Kenya). A total of 43 finalists from 26 countries will be vying for 15 awards across 4 categories.
For more information, visit www.smaafrica.com