The Africa Movie Academy Awards (AMAA) has signed a partnership agreement with Facebook for the promotion of African and Nigerian talents.
Ms Peace Anyiam-Osigwe, founder of AMAA,disclosed this during the AMAA 2015 Sponsors’ Gala Night held at the Oriental Hotel, Victoria Island, Lagos.
According to her, part of the agreement reads : “A commercial and cultural partnership leveraging AMAA’s platform cum Africa’s film and entertainment and Facebook’s global platform.”
Anyiam-Osigwe further quoted the agreement as saying that: “with 1.4 billion active users; 120 million of whom are in Africa, the Facebook partnership offers the opportunity to further amplify African brands to the world’’.
According to her, it will build a new opportunity to explore and discover Africa’s most accomplished visual artistes, musicians and other entertainment talents and experts.
Anyiam-Osigwe said that the organisers decided to stage a road show for AMAA 2015 in Los Angeles to expose it and African talents to the world.
There are 28 categories in the AMAA 2015 with 125 nominees.