“I bought a new car so I could kill myself” Entertainment Executive, Ubi Franklin, opens up on the turbulent years that changed his life
Last night’s episode of #WithChude featured entertainment executive, entrepreneur, and founder of the record label, Made Men Music Group, Ubi Franklin. On the show, he talked about the struggles and pains he endured while dealing with a crumbling business partnership, a marriage at the brink of collapse, and the birth of his son, all at the same time.
“Partnership has to do with understanding, and when it gets to a point where there is no more understanding, greed sets in, ‘I’m a big man’ falls in, I can no longer listen to my partner, then you’ll realise that something is broken,” he said when asked by the show’s host, Chude Jideonwo, about the failed business partnership with singer and former business partner, Iyanya.
“Being in that situation taught me a lesson that there are people that are meant to pass by. With Iyanya, we were going through the same trip, I was on my journey, he was on his journey, we had somewhere we had to stop to relax, we stopped there, did our music business, built our brands, and it was time for us to move on to the next thing. He’s not doing badly, I am not doing badly.”

When asked about the turbulent years that had his marriage and business crumbling at the same time, he said, “I don’t wish that for anyone. Three things happened; my son came, I was happy, but the marriage and business were in a storm. It was a tough time. It was one of those times when you could kill yourself and not feel it. There were times I will pin something on my skin so deep just to feel the pains and be distracted from the real pain I was feeling inside.”
“At that time, all I could think of was, after all my sufferings, let it be that Ubi Franklin died in a C300. A newly acquired C300. That was what was going through my head. When you’re going through pains and frustration, you’ll think about a lot of things. I felt that having bought that car, I could go kill myself,” he said.
If he could speak to his 16-year-old self, he said his words would be that he should make all his mistakes early enough and not repeat another person’s mistakes later on.
The #WithChude episode with Ubi Franklin will air again on EbonyLife TV, DStv channel 165, this Thursday at 7:30pm and a repeat episode the following Sunday at 8:00pm. The extended version of the conversation will be available on podcast this Wednesday at 10:00am. New episodes of the show air every Saturday between 9:00pm and 9:30pm on TVC Entertainment.
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Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment, and action to help brands and organizations connect with their audiences, enhance their bottom-lines, and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice, and the International Practice – with work for brands across Nigeria, Ghana, Kenya, and South Africa. It has been recognized with multiple local and international awards including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.